Cannock Chase Council

Rugeley traders get in on new town lottery

Published on Thursday 23rd September 2010

Traders in Rugeley have taken delivery of their new town lottery sales packs before the Shop Rugeley lottery kicks off in October.

Traders have got the backing of Cannock Chase Council and Staffordshire County Council in the exciting initiative aimed at boosting local town centre life.

Staffordshire has pledged £1,300 of funding to help the town set up a campaign to encourage more people to support their local shops, local jobs and local life. Cannock Chase Council is backing the push by harnessing local networks and contacts to put the cash to work.

Chase 3, the local public and private partnership agency formed to promote the area, is at the heart of the campaign, co-ordinating and organising.

The lottery will have a big prize of 50% of the proceeds each month. A total of 5% will go towards the running costs of the lottery and the remaining 45% will be used to fund town centre events and promotions, as well as donations to local charities.

Lotteries are also being launched in Hednesford and Cannock town centres.

Identity

Cllr Pat Williams, Cannock Chase Counciil Portfolio Leader for Town Centre Regeneration, said: "Rugeley has a very special identity and atmosphere. The local traders are central to this special quality of life. They are at the heart of their community. We are all working together to boost local life and give new meaning to local pride."

Staffordshire County Councillor Mike Lawrence, Cabinet member for Economy, Skills and Enterprise, said: "This is all about generating a tide of activity and fun which will highlight just how vital our town centre shops are for our economy and for our quality of life. The Shop Local campaigns and the local lotteries will help boost that sense of local pride and energy. We are helping communities to grow their own futures."

Thriving

Rugeley Traders' Association Chairman Mike Brazier said: "Town centre traders provide the essential daily goods and services we all need. Great town centres have thriving and exciting local businesses which in turn generate a great sense of community. We want to harness this energy to generate a brighter future for the three towns, their traders and their residents. It's a winning game for everyone - especially the monthly lucky lottery ticket holder."

Picture caption: Rugeley traders celebrate with Cllr Pat Williams after being given their lottery sales packs

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