Cannock Chase Council is launching a new car parking discount initiative this month to encourage shoppers to visit Cannock and Rugeley town centres. The scheme will run from 21 June until 21 September 2021.
Shoppers parking at a Council owned car park within Cannock or Rugeley town centres will receive £2 off the cost of their car parking ticket if they spend more than £10 on goods or services within a participating shop or hospitality business. The customer will receive the £2 payment on presenting their car parking ticket or showing the text message or email receipt from the Pay by Phone service. The refund will apply to one transaction at a time only.
Each participating business will be offered a grant of £500 to be able to issue the £2 payment to customers with a valid ticket or voucher.
Stickers will be displayed in the windows of participating shops and hospitality venues.
Details of participating businesses, Council owned car parks and the initiative’s terms and conditions can be found below.
The new initiative is being funded by the Council’s Additional Restrictions Grant and Welcome Back funding allocation from HM Government.
It aims to encourage more footfall into the town centres and help local businesses and traders to recover from the pandemic and the effect of the recent lockdown restrictions.
For further information about this new initiative email the Council’s Economic Team on EconDev@cannockchasedc.gov.uk
List of Council owned car parks
Participating car parks include the following:
Cannock Council-owned car parks:
- Beecroft Road
- Avon Road
- Danilo Road
- Railway Station, Girton Road
- Front of Council Civic Centre Offices
- Brunswick Road (rear of Council Offices)
Rugeley Council-owned car parks:
- Forge Road
- Market Hall
- Market Street
- Taylors Lane
- St Paul's Road
List of participating businesses
Participating businesses include:
- The Smoking Emporium
- Stitch & Knit
- Card Stop
- Funky Shoes
- P.F.Pet Supplies
- Little Italy
- Lavender Blue
- Nongs Hairdressing
- A B Blinds
- Hair EBZ Barber Shop
- Trendy Tanya
- Chatwin Jewellers
- Mims Moms Coffee Bar
- Swainy's Barbers
- Beauty by Holly
- Bellissimo beauty and hair
- The Mix Up
- Heavenly Treasures
- Studio 15
- Cannock Ink
- Station Café
- The Engraving Company
- Trade 2 Play Ltd
- Chase Games Ltd
- Alacame Photographic Printing
- Rose Arch Florist
- Greetings fron the Heart
- Caffe del Nino
- Chase Fine Jewelery
- The Portrait Studio
- Cannock Print
- Retro Hub
- Angelas Allsorts
- The Little Wool Shop
- CLICKIT Computer Solutions
- Great Living Overall Wellbeing (GLOW)
- Blush Lingerie
- BluePrint Designs
- Rugeley Fireplaces & Stoves
- Daisy's Kitchen
- Reid Podiatry
- Peak Health Foods
- Keerens Kardz
- The Cutting Edge
- Short n Sweet
Car Parking Initiative - Terms and Conditions
Participating businesses will need to adhere to the following terms & conditions:
This initiative is only available to independent traders/businesses operating from fixed permanent units within Cannock and Rugeley town centre (boundaries as defined by the Local Plan and Rugeley Area Action Plan).
Participating businesses need to have reached an agreement with the Council (e.g. email) whereby both parties have consented to be part of the initiative.
A grant of £500 will be paid to each participating business to cover the 3-month trial period and to cover the reimbursements.
Businesses will need to display the window decal supplied by the Council, informing the shopper that they can claim their £2 refund in this establishment.
This applies to participating Council owned car parks only as detailed in the above section of this web page.
Car parking ticket machines will be configured to issue two tickets, one for display in the vehicle and the other for the customer to take with them and present for redemption in store.
If the customer has purchased their ticket by phone then the business would need to see this on the handset and make a note of any reference number/time/date purchased/which car park
A customer must spend £10 or more, in one transaction, one shop – to qualify for the £2 refund.
The customer must hand their second car parking ticket to the retailer/business for retention. only 1 transaction per ticket
The retailer/business must carry out audit checks on the ticket, namely they should check that the date is the date of purchase and redemption, that it was purchased in a Council-owned car park (see list above).
Once satisfied that all is compliant, £2 cash would be given to the customer from the £500 grant that the Council have issued the business completes a monitoring form provided by the Council showing details of the parking fee being refunded.
The monitoring form must be emailed to the Council each Monday (we will accept either an electronically completed form or a photograph of a handwritten form).
The business retains any original paper tickets for a period of 6 months if parking is purchased by phone, then relevant details shall be completed on the form.
The person issuing the refund would then initial the monitoring form to say £2 handed to the customer and all checks completed.
The Council reserves the right to visit partcipating businesses to check for compliance with the scheme e.g. to check signage and original tickets.
All businesses participating shall consent to having their names/details displayed on social media to encourage more visitors/shoppers into the town centres and emphasise where they can obtain their refund.
If after the 3 month trial there are funds remaining from the £500 grant, the business can reinvest this back into their business and is not required to return any funds to the Council.
Any business shown not to be actively participating after signing up to the initiative will be deemed as not to be acting in the spirit of the agreement between the two parties .
Any grant monies not used by the business on issuing refunds to customers can be retained by the business to support other operational costs, this is in recognition that the retailers and hospitality businesses are recovering from the pandemic and will benefit from direct financial assistance from the Council.
Last Updated: 13/07/2021